
SEO
Why you're probably doing SEO wrong
Why bad SEO advice is costing publishers dearly in the Helpful Content age, and why consolidating local newspapers is a recipe for further decline.
SEO
Why bad SEO advice is costing publishers dearly in the Helpful Content age, and why consolidating local newspapers is a recipe for further decline.
Social Media
Sometimes the journalism world talks as if social media is purely a place to win traffic. This week, we've been reminded that there's far more to it than that…
X (Twitter)
The return of the daily lunchtime email, but now for paying members only.
AI
AI generated misinformation is going to be a nightmare to verify. Plus a big Google update, YouTube gets serious about podcasting and some rules for curation.
Is Mastodon really tanking? Who’s making a mint from newsletters? And who are these eerie newsreaders spouting propaganda? Your weekend reading, sorted.
Morning Conference emails
Are we waging a losing war on misinformation? Do we need to try a different approach?
online communities
Deplatforming Trump and QAnon won’t kill the movement. But it might just stop it growing as fast.
business models
Welcome to the 2021. Let's catch-up. Or try to, at least.
analytics
Today's thesis: engagement metrics are unfairly maligned, but Facebook deserves every piece of criticism thrown at it.
coronavirus pandemic
Not all misinformation is intentional. Sometimes the angle we take on a story, and the headline we use, can leave completely the wrong impression in a reader's mind.
Social Media
The tech VC community shows its true face, social media gets toxic and… Oh, can we just have a break, please?
social media journalism
Yes, there are problems with how journalists behave on social media. But the solutions are unlikely to be straightforward.