monetisation
Content Blockers: a warning, not an apocalypse Paid Members Public
MG Seigler makes a good point about the content blocker panic [https://500ish.com/your-right-to-write-8ac06bedc945]: > Having downloaded and installed one myself (Peace), I can say with a good amount of certainty that the likelihood of “regular” users picking these apps up en masse is nearly nil. Not only is
Fashion blogging as the new (tired) media mainstream Paid Members Public
The rise, commercialisation, fall and rebirth of fashion blogging [http://www.refinery29.com/fashion-blogging-mainstream]: > “Because there was a period of time where fashion bloggers became quite monotonous…now we’re seeing individuals come through, but on social media as opposed to a web-based platform,” observes Lau. “It’s almost
Failing industry to still be propped up by falling print revenues in 2020 Paid Members Public
I’m astonished by how many people are sharing this report as good news: > At an aggregated level, combining revenues from the newspaper, book, and magazine industries across more than 50 markets worldwide, we forecast that just 24% of revenue will come from digital in 2020, up from 14%
Was Gigaom's revenue model really broken? Paid Members Public
Should we be taking a harder look at the potential ad revenue of the (defunct) Gigaom [http://rickwaghorn.co.uk/2015/03/15/what-are-the-lessons-to-be-learned-from-the-fall-of-gigaom-what-does-it-tell-us-if-a-passionate-niche-audience-of-6-5m-cant-earn-people-a-web-living/] ? Rick Waghorn thinks so: > Maybe, just maybe, the fall of the Gigaom empire is the first tremor of a bigger earthquake; evidence that something is
If Medium is exploiting you - that's your problem Paid Members Public
Matthew Butterick [http://practicaltypography.com/billionaires-typewriter.html]: > Among web-publishing tools, I see Medium as the equivalent of a frozen pizza: not as wholesome as a meal you could make yourself, but for those with out the time or motivation to cook, a potentially better option than just eating peanut
LeWeb: Surviving media evolution Paid Members Public
Panel * Ben Huh, Cheezburger * Michael J. Wolf, Activate * Frédéric Filloux, Groupe Les Echos * Host: Cedric Ingrand, Podcaster & resident geek at LCI/TF1 The revenue challenge [https://i2.wp.com/www.onemanandhisblog.com/content/images/2014/12/Frederic-Filloux.jpg] Frédéric Filloux: This will be the first year in six years
Native advertising: good for publishers, terrible for brands? Paid Members Public
Copyranter on Buzzfeed’s flavour of native advertising [http://copyranter.blogspot.co.uk/2014/06/buzzfeeds-native-advertising-is-nothing.html] : > In an interview with Wired last February, Peretti spouted [http://www.wired.co.uk/magazine/archive/2014/02/features/buzzfeed] about how they “label everything really maniacally” (How does one label an
The Press and Journal gets a metered paywall, via Piano Media Paid Members Public
News from the north: The Press and Journal is using Piano Media’s tech for a metered paywall [https://www.pianomedia.com/102/piano-media-secures-first-uk-client] – the first UK company to do so: > DC Thomson’s Head of Digital, Kirsten Morrison said, “After looking at the various paid content solution providers,
