The FT is offering single-use links for its subscribers to share content.
It’s almost a Snapchat for news… 🙂
Interesting move, in that it potentially turns existing subscribers into advocates for the service – and adds value to their subscription, by making content sharable with colleagues. It doesn’t do anything to solve the social sharing problem – but that’s a separate challenge for them.
The news release went out today, but the surprise was rather blown last week by excited FT staff: