One Man & His Blog

Was Gigaom's revenue model really broken?

Should we be taking a harder look at the potential ad revenue of the (defunct) Gigaom? Rick Waghorn thinks so:

Maybe, just maybe, the fall of the Gigaom empire is the first tremor of a bigger earthquake; evidence that something is seriously awry in the relationship between publisher and advertiser if 6.5m passionate tech readers when matched to widely valued original content can’t deliver a living for the journalists concerned.

Short version: Gigaom seems to have had a big enough audience to draw a decent ad revenue, but not enough to support the size of staff it was running on. The more I read about the fall of the tech site, the clearer it becomes that the mismanagement of the company was the biggest single reason for the failure.


Written by

Adam Tinworth   Adam Tinworth

Adam has been a blogger for over 20 years, and a journalist for more than 25. He currently works as a consultant and trainer, helping people do better, more engaged online journalism.


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