platforms

Is Medium aiming to be the Facebook of long-form writing? Members Public

Stowe Boyd has some serious questions about the future of Medium [https://medium.com/@stoweboyd/is-medium-following-the-facebook-playbook-6a21b3db6e7d] : > And what about Medium? Are we better off because of Medium’s mechanisms to suggest to us what to read, or would we be better off with thousands of independent curators and publishers,

Adam Tinworth
Adam Tinworth
blog platforms

Social platforms: perfect propaganda delivery tools Members Public

This post by JP Rangaswami resonated with me, because it summed up one of the areas digital seems to have gone wrong [http://confusedofcalcutta.com/2017/10/30/on-platforms-and-sustainability/]: > So is that it? Back to seats and eyeballs, channelled not connected, “audiences” sucking up linear “content”? Back to a

Adam Tinworth
Adam Tinworth
fake news

How The Economist plays the platform game Members Public

How do you recruit new subscribers - especially young ones? For The Economist, social platforms are a big part of the equation…

Adam Tinworth
Adam Tinworth
Line

Medium is struggling to break out of the tech niche Members Public

Interesting analysis of Medium’s audience [https://mondaynote.com/a-new-model-for-medium-3ad7cc638c13#.k4ef5accn] from Frederic Filloux, which I missed last month: > This is both good and bad news. On the plus side, Medium mostly addresses the tech elite. This is a premium audience, attracted by quality, more likely to pay for

Adam Tinworth
Adam Tinworth
business models

Medium's direction shift: why we should welcome it Members Public

Yesterday, the news broke that Medium has shifted direction [https://blog.medium.com/renewing-mediums-focus-98f374a960be#.matjqmcr2], and is laying off some people, and bashed out a quick post. With a night’s sleep (but not a good one, thanks to my youngest…) behind me, I have a slightly more nuanced take,

Adam Tinworth
Adam Tinworth
advertising

Medium makes publications more prominent in its apps Members Public

Medium is making Publications, its approach to creating “websites” within the platform, much more prominent in its apps [https://blog.medium.com/a-new-home-for-your-favorite-publications-in-the-medium-app-289443747d42#.40dnb9r17] : > Only publications that you follow on Medium will be featured on your app’s home screen (and only when they have new posts to read)

Adam Tinworth
Adam Tinworth
apps

Bill Simmons' The Ringer heads to Medium Members Public

Talking of publishing platforms, Bill Simmons’ new venture, post-Grantland and ESPN [http://espnmediazone.com/us/espn-statement-regarding-grantland/], is heading to Medium [https://medium.com/@el/medium-home-of-the-ringer-829dd263f955#.d9g8rm3ik]: > We first talked to Bill in December. Over the ensuing weeks, it became clear that we have a shared passion for raising the

Adam Tinworth
Adam Tinworth
business models

Facebook Instant Articles for all publishers, come April Members Public

Interesting news from the folks at Facebook – Instant Articles for all [http://media.fb.com/2016/02/17/opening-up-instant-articles/]: > We’re excited to announce that on April 12th at Facebook’s F8 conference, we will be opening up the Instant Articles program to all publishers—of any size, anywhere

Adam Tinworth
Adam Tinworth
Facebook