Medium is struggling to break out of the tech niche
1 min read

Medium is struggling to break out of the tech niche

Medium is struggling to break out of the tech niche

Interesting analysis of Medium’s audience from Frederic Filloux, which I missed last month:

This is both good and bad news. On the plus side, Medium mostly addresses the tech elite. This is a premium audience, attracted by quality, more likely to pay for information; on the supply side, publishers on Medium are more likely to go for a revenue sharing coming from subscriptions, as opposed to see their beloved publication infested with toe fungus ads.

On the minus side, as opposed to Buzzfeed, for instance, Medium is not a mass/general public destination, and will never be, even if it claims 60 millions monthly unique readers. This puts a ceiling on its potential for advertising growth — anyway a broken model, according to Ev Williams.

This throws some interesting light on recent moves at Medium.

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