TikTok hides the money
Plus AI is polluting search already, and the industry jobs bloodbath continues.
SEO
(112)Posts about search engine optimisation
Journalism
How to journalist better
This issue guaranteed to be 100% Halloween free — unless you're really scared of AI content…
SEO
Dispatches from the SEO trenches
A quick round-up of news for those of you battling with Google's ever-shifting algorithm. Are you a Google Entity yet?
Cuttings #5: Ros Atkins explains my delay
A (delayed) digest of reading about AI, SEO and the problems with newsroom objectivity around the conflict in the Middle East.
Cuttings #4: Vindicated!
Twitter traffic is not what it's cracked up to be, AI Search will hit harder than people expect — and Mastodon turns out to be a bigger beast than thought.
LinkedIn
Cuttings #2: the social media diaspora
If you think that one site will replace Twitter or Facebook, I have some bad news. That's not the emerging dynamic…
community
The next few years will be a great time for journalism innovation
With search and social media changing faster than ever before, it’s time for audience teams to get out of their comfort zone, and start experimenting.
SEO
The “Don’t Panic” edition
Stressed by poor Google News traffic? Scared that Apple is coming for your newsletters and AI for your job? Relax. It's not as bad as people claim…