SEO
Posts about search engine optimisation
How to accidentally create a competitor Paid Members Public
What’s to stop a bunch of people you just laid off from launching a competitor? Almost nothing, it turns out…
How to journalist better Paid Members Public
This issue guaranteed to be 100% Halloween free — unless you're really scared of AI content…
Dispatches from the SEO trenches Paid Members Public
A quick round-up of news for those of you battling with Google's ever-shifting algorithm. Are you a Google Entity yet?
So, blogs are dead are they? Paid Members Public
If you want to rank, get yourself a blog, it appears…
Cuttings #5: Ros Atkins explains my delay Paid Members Public
A (delayed) digest of reading about AI, SEO and the problems with newsroom objectivity around the conflict in the Middle East.
Cuttings #4: Vindicated! Paid Members Public
Twitter traffic is not what it's cracked up to be, AI Search will hit harder than people expect — and Mastodon turns out to be a bigger beast than thought.
Cuttings #2: the social media diaspora Paid Members Public
If you think that one site will replace Twitter or Facebook, I have some bad news. That's not the emerging dynamic…
TikTok hides the money Paid Members Public
Plus AI is polluting search already, and the industry jobs bloodbath continues.