Cuttings #2: the social media diaspora
If you think that one site will replace Twitter or Facebook, I have some bad news. That's not the emerging dynamicâŚ
SEO
Posts about search engine optimisation
community
The next few years will be a great time for journalism innovation
With search and social media changing faster than ever before, itâs time for audience teams to get out of their comfort zone, and start experimenting.
SEO
The âDonât Panicâ edition
Stressed by poor Google News traffic? Scared that Apple is coming for your newsletters and AI for your job? Relax. It's not as bad as people claimâŚ
Journalism
Journalismâs polycrisis, explained
While the waters of digital journalism have never been calm, right now we're passing through a storm that will sink some publications â but be the making of others. Here's what's causing that tempest.
SEO
Why you shouldnât worry about AI-powered search â yet.
Hundreds of thousands of words have been spent describing a new era of search that nobody understands. Let me add to them by explaining why you shouldn't worry just yet.
SEO
Google shares its sources, and a new AI-powered social app
Some big changes to Google coming that publishers need to be aware of. An interesting new app that could facilitate community conversations â with the help of AI. And why games aren't just about fun any more.
world politics
The Politics of TikTok, Reddit explained, and Google gamed
Could a US ban on TikTok trigger a social media power struggle? And how did the Verge use ChatGPT to game Google?
AI
AI is about to take misinformation to a new level
AI generated misinformation is going to be a nightmare to verify. Plus a big Google update, YouTube gets serious about podcasting and some rules for curation.
Weekend reading â from the serious to the silly
From lessons we should learn from the coverage of Nicola Bulleyâs disappearance, to AI copyright, to that weird, mysterious content on TikTok, itâs all here.
SEO
Readers Write: on ChatGPT search, Twitter changes and Mastodon Ice Cubes
Thoughts from the lovely OM&HB community about types of search, the impact of Twitterâs changes â and a freebie Mastodon app.
X (Twitter)
Why the Twitter road crash is more serious than you think
Plus the growing evidence that AI chat search is far from ready for prime time, and some great reads on both how ChatGPT actually works and whatâs behind âhot, lonely womenâ catfishing scams
Googleâs Bard sings a song to welcome the second age of search
Google is racing Microsoft to transform search with AI chat tools. What does this mean for your traffic?