Posts about search engine optimisation
Letās not beat about the bush here. Google Authorship markup [http://www.onemanandhisblog.com/archives/2012/11/google_authorship_analytics_and_the_pers.html] ā which lets you claim authorship of an article ā has just gone from a ānice to haveā feature to something vital for SEO: > When Google
Blogging
Matt Cutts weighs in: So, the basic message is āif youāre going to do this write/accept, good, rich original content, donāt just churn out shoddy content to multiple sourcesā. Put some genuine effort in ā get the reward. This is a simple idea, and yet so many people
authorship
This dropped into my mailbox yesterday:  Iāve been an advocate of using [Google Authorship markup](https://plus.google.com/authorship) for a [good while now](http://www.onemanandhisblog.com/archives/
[https://i1.wp.com/www.onemanandhisblog.com/content/images/2012/09/steven-gradidge.jpg] Steven Gradidge, White Hat Media [http://www.whitehatmedia.com] Search and social have finally come together. Theyāre hugging. Ahh. Thatās the premise of Steven Gradidge [http://www.twitter.com/stevengradidge]ās talk at the Brighton
courses
Had a fun day yesterday, running a bespoke training course for a property industry client with the talented, genial (and caustically funny) Steve Bustin of Vada Media [http://vadamedia.co.uk]. Watching Steve ā a former stand-up comedian ā at work reminded me how much entertaining the people you are training helps
business
Afternoon, Adam. Youāve been writing a lot about SEO lately. You got a problem with SEO? Goodness, no. I teach a course on SEO for Journalists [http://www.journalism.co.uk/seo-for-journalists/s336/] for goodnessā sake. I wouldnāt be doing that if I didnāt believe SEO was
backlinks
Thereās a really great and interesting interview with Matt Cutts, who heads Googleās web spam team [http://www.stonetemple.com/matt-cutts-and-eric-talk-about-what-makes-a-quality-site/] , on the Stone Temple Consulting site. The whole thing is worth a read, but the discussion of infographics is particularly of note: > In principle, thereās
search engines
Mashable [http://mashable.com/2012/05/09/the-atlantic-social-over-seo-strategy/] : > āSixteen months ago we received the same number of monthly referrals from search as social. Now 40% of traffic comes from social media,ā Scott Havens, senior vice president of finance and digital operations at The Atlantic Media Company, said in a
This post by Sarah Marshal from the Guardian Changing Media Summit [http://blogs.journalism.co.uk/2012/03/21/social-predicted-to-overtake-search-as-guardian-traffic-driver/] makes interesting reading in conjunction with my post yesterday [http://www.onemanandhisblog.com/archives/2012/03/google_targets_seo_over-optimisation_-_s.html] : > Six months ago months ago Google
algorithms
Iāve long been suspicious of SEO. Oh, I do think itās valuable: there are basic āhygiene factorsā on your page markup you should be getting right, and really good SEOs can help you think about the sort of content you should be creating (and how you should create
[](https://i1.wp.com/www.onemanandhisblog.com/content/images/2012/02/Screen-Shot-2012-02-07-at-15.20.21.png) Boy, are you in trouble.
So. Google Instant Search. My instant reaction was āgimmickā. After a bit of a play reached I reached the dizzy heights of āentertaining gimmickā. This [post by Steve Rubel](http://www.steverubel.com/google-instant-makes-seo-irrelevant) has me thinking, though:> Hereās what this means: no two people will see the