Google kills the PageRank toolbar

Adam Tinworth
Adam Tinworth

Public disclosure of PageRank is done

Google has confirmed with Search Engine Land that it is removing Toolbar PageRank. That means that if you are using a tool or a browser that shows you PageRank data from Google, within the next couple weeks it will begin not to show any data at all.

About bloody time. Too many idiot SEOs and link builders are still using phrases like “a Page Rank 8 site”, which is utterly meaningless now Google is so contextual and personalised.

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.