Social Media

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Posts about social media platforms, how to use them and techniques for getting the best results.

Social Media

News Roundup: De-politicising Threads and profitable Indies

Another round-up of audience news, derived from my sessions with my Audience Strategy students at City, University of London.

audience engagement

Always fish where the audience swim

And other strained metaphors about the state of journalism.

audience strategy

The Media Inflection Point: a manifesto for audience centricity

The doomsayers are out in force. Journalism is dead, they say. Just look at the job losses, the titles closing. But we’re just paying the price of bungling the last digital transition. Let’s not repeat that mistake with the coming one.

Better Threads than dead

Threads has gone global by finally launching in the EU, and is beginning to add ActivityPub, connecting it to the Mastodon world. Could it be winning?