social networks

An illustration representing the dance of numbers, instinct and conversation that make up audience work

Journalism is a social process: we need to connect with our audience Members Public

Building an audience is a skilful dance, combining numbers, instinct — and good, old-fashioned conversations.

Adam Tinworth
Adam Tinworth
audience engagement
A Bluesky butterfly rises from a rusted X

Bluesky is having a moment. Time to pay attention. Members Public

Musk's close alignment with the new US President-elect has triggered a new exodus from X — with many communities heading for Bluesky. Will this be the tipping point for the new network?

Adam Tinworth
Adam Tinworth
Bluesky
A mastodon and a butterfly contemplated the remains of X

What comes after Twitter? Members Public

And are we wordsmiths doomed to be replaced by the video stars?

Adam Tinworth
Adam Tinworth
social networks
Good fences make good neighbours.

Collapsing Context Collapse Members Public

Mass scale social platforms were wildly profitable — but also terrible social environments for most people. We need more context in our communities.

Adam Tinworth
Adam Tinworth
community management
A journalist and his work ascend into the social media skies

Blue sky thinking about emerging social platforms Members Public

There's a whole new wave of social media emerging. Do you need to be there now?

Adam Tinworth
Adam Tinworth
Social Media
A friendly group of people enjoying themselves outside a pub.

As social platforms decline, publishers have an opportunity Members Public

As the dominant social platforms change, and pivot away from being networks to media destinations, publishers could step into the gap they leave.

Adam Tinworth
Adam Tinworth
community management

Weekend Reads: social media cycles, AI and a podcast car crash Members Public

Insights into the decline and fall of social networks, the audience capture of celebrities — and the surprisingly dangerous nature of podcasting.

Adam Tinworth
Adam Tinworth
AI

Facebook’s long, slow breakup with journalism is underway Members Public

Meta is putting Facebook's journalism-related features on the back burner. The social network's on and off relationship with news is finally over.

Adam Tinworth
Adam Tinworth
Facebook