donald trump
Is Trump a blogger or a social object?
The relationship between Trump and other users of his social media platform Truth Social is interesting, and not a little alarming.
social networks
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Facebook
Mark Zuckerberg doesn’t know what he’s doing
Nowhere does the heroic myth of the founder look more tarnished than in the tattered remnants of the Facebook creator's reputation.
audience engagement
Journalism is a social process: we need to connect with our audience
Building an audience is a skilful dance, combining numbers, instinct — and good, old-fashioned conversations.
Bluesky
Bluesky is having a moment. Time to pay attention.
Musk's close alignment with the new US President-elect has triggered a new exodus from X — with many communities heading for Bluesky. Will this be the tipping point for the new network?
social networks
What comes after Twitter?
And are we wordsmiths doomed to be replaced by the video stars?
community management
Collapsing Context Collapse
Mass scale social platforms were wildly profitable — but also terrible social environments for most people. We need more context in our communities.
Social Media
Blue sky thinking about emerging social platforms
There's a whole new wave of social media emerging. Do you need to be there now?
community management
As social platforms decline, publishers have an opportunity
As the dominant social platforms change, and pivot away from being networks to media destinations, publishers could step into the gap they leave.
AI
Weekend Reads: social media cycles, AI and a podcast car crash
Insights into the decline and fall of social networks, the audience capture of celebrities — and the surprisingly dangerous nature of podcasting.