A journalist's advice for bloggers (well, in a way)

Adam Tinworth
Adam Tinworth

Tom Coates of plasticbag.org has dug up an old piece of journalism by Keith Waterhouse telling people how to write opinion columns in newspapers. It’s amazing how much of it can also be applied to blogging. I’ve said for a little while that most blogging is little more than uncontrolled examples of columns found in the op-ed pages of newspapers. This seems to prove the point.


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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.