Upselling the Post Strike

Adam Tinworth
Adam Tinworth

The Post Office seems to want to make the most of its recent dispute with the postal worker’s union. After nearly a week without deliveries, there’s still something of a backlog of post and deliveries seems to be delayed by a day or so, and occasionally more. That is, unless you’re trying to post something recorded delivery. Then, apparently, post is delayed for a whole week, unless you pay nearly four times as much for guaranteed next day delivery. So a post office worker told me yesterday, to my utter disbelief.

Now, call me cynical if you wish, but given that empirical evidence shows post returning to normal – I received letters this morning posted yesterday – doesn’t this smack of upselling rather than being helpful to the customer? Scaring people into spending several pounds more than they need to isn’t going to do anything to restore confidence in our ailing postal system.

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.