A lesson from the referrer logs

Adam Tinworth
Adam Tinworth

For the first time ever, my last month’s referral logs have been interesting, with a rather distinct pattern forming. Let’s see:

12 Feb: britney leather skirt pic
12 Feb: does sex sell? christina aguilera
17 Feb: “leather skirt” sex – someone really dedicated to sex and leather skirts. My site doesnt appear in the first 10 pages or so of results…
18 Feb: look like christina aguilera
18 Feb: jewel’s image
**19 Feb: **jewel’s image

There’s a message here for me: write about celebrities and sex more often. Oh, and mention leather skirts. My wife has a leather skirt, you know, but it goes all the way to her ankles, and so probably isn’t what these people are looking for…

Mind you, I really don’t want to know what the person who searched for “many ladies one man picture” was looking for. “eight members” pop music is a bit of a mystery, too.

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.