BBC: Vindication

Adam Tinworth
Adam Tinworth

No, it’s not that BBC story. It’s the other one. The BBC has launched its online clips archive and, as I predicted, it’s all in-house documentary stuff. The reasons are exactly as I predicted:

The first phase will concentrate on material that is fully owned by the BBC.

In future, the BBC hopes to talk to independents and other rights holders about clearing the rights to other clips.

You’ll have to wait a little while for those Dr Who and Monty Python clips everyone was getting so excited about. So there.

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.