More MT3 Developments

Adam Tinworth
Adam Tinworth

For those still paying attention, Six Apart has clarified and modified some of its licensing conditions on MT3 based on the feedback the firm has received.

Of course, some people will characterise this as back-pedalling or panic, but I’ve always thought a company should be judged by how well it responds to negative feedback. This strikes me as a pretty fair response.

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.