Napster gets Tacky

Adam Tinworth
Adam Tinworth

Pavement Napster

Well, it looks like the pavement advertisers are at it again. A new Napster service launched last week, and they’re advertising it by spraying graffiti on the ground. How very charming.

Napster ContextI don’t remember seeing this happening since the death of the dotcoms three or four years ago, and I can’t say I’m overjoyed to see it back on the streets. These pictures were taken on the streets between Leicester Square and Charing Cross, and I can’t help finding it slightly tacky. Maybe it’s a sales pitch to rebellious “yoof”. If so, I’ll happily settle into middle age and grump at the advertising people pandering to those young tykes with no respect.

Mr Betteridge has some first impressions of the service for you Windows-using types. I don’t know. In my day we listened to tapes, and thought ourselves lucky when they snapped or got caught up in the tape player…

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 25. He lectures on audience strategy and engagement at City, University of London.