Adam Tinworth
Adam Tinworth

The Independent runs the experience of a Windows to Mac switcher:

It doesn’t have to be this way:
“Windows thinks it’s a surprise worth telling you about when something works. Apple doesn’t.”

[via Charles Arthur]

Adam Tinworth Twitter

Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.