Ghosts & Penguins
The ghostwriting life – a nice book extract from The Guardian.
Berke Breathed interview – and if yoiu don’t know why that’s worth a read, buy the new Opus book.
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Walking the tightrope between AI and audiences
Yes, being left behind is a risk. But so is destroying audinece trust while leaving ourselves in hock to toxic companies.
Cuttings #1
Essential reads on AI, SEO and Bluesky
When did you last reply to someone on a social network?
A little more conversation, a little less promotion, please
Is Trump a blogger or a social object?
The relationship between Trump and other users of his social media platform Truth Social is interesting, and not a little alarming.