Malling it over

Adam Tinworth
Adam Tinworth

I’m sat in a large, leather armchair, next to an expensive coffee table, on a plush carpet. The odd thing is that I’m sat in the middle of a shopping mall. Lorna described good US malls as being “a bit like Bluewater” which is like describing a Renault M�gane as being “a bit like a Porsche”. Frankly, this little rest area puts my front room to shame. It makes it look positively tawdry.

Oh, and there’s valet parking for about the price of an hour in a London car park.

No wonder America is a society of rampant consumerism. They’re just so damn good at making it fun.

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.