Apple's generous Band Aid

Adam Tinworth
Adam Tinworth

As has just been pointed out to me in comments below, iTunes is now selling the new Band Aid single for 79p, and Apple is donating an extra 70p to round up the donation.

A good call, but one that makes it harder to follow through with this amusing idea.

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.