The Blog Blog*:

For the all the false hype about the blog world vs the mainstream media world, the truth is that many bloggers are former journalists.

Former? Worrying.

And an increasing number of them are current journalists who have built up large following for their personal blogs.

Ok, better. That’s 50% true. Anyone know where I can find a large following?

If you have a blog that attracts several hundred-thousand readers a month, you will be able to make a lot more on your blog than you are making as an employee of the average publication. Stay tuned. It will happen.

Ah, so if I boost my traffic from a few thousand readers a month to a hundred times that, I’ll be rolling in it? On the whole, I think I’ll be sat at desk heads at the magazine on Monday morning… Still, it’s a lovely dream.