Good News For Trees

Adam Tinworth
Adam Tinworth | New media | Newspaper readers migrate online:

More than one-fifth of people who read newspapers on the internet have all but abandoned purchasing print editions, a report has found.

A US survey by the research company Nielsen//NetRatings revealed that 21% of internet users who read daily newspapers have transferred the bulk of their newspaper reading to the internet.

As if that wasn’t frightening enough for those of us who still work in the dead tree media, the story carries on:

The study comes after the president of News Corp and Rupert Murdoch’s righthand man, Peter Chernin, admitted last week that his children got their news online.

Even TV’s in trouble�

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.