Shopping Centre Hell

Adam Tinworth
Adam Tinworth
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15012006(001).jpg, originally uploaded by Adam Tinworth.

We have a relative visiting from Bristol, and said relative wanted to go to Bluewater. So, off we went.

I used to like Bluewater. I used to think it was a cut above other British shopping centres (which it still is), but then two things happened. First of all, it became more of a hang-out for chavs (for want of a better phrase), with the cinema in particular suffering badly from this. And second, I visited a real American mall, the Galleria in Fort Lauderdale, and now I know I see Bluewater for the pale imitation it is.

Still, it has an Apple Store, so the day wasn’t entirely wasted.

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.