Spend with The Spectator

Adam Tinworth
Adam Tinworth

The Spectator, that crusty old beast of political magazines, is getting a make-over. And there’s one very interesting change:

D’Ancona reshuffles Spectator team:

Van der Post will edit of a new section titled You Earned It, which will chronicle and celebrate the fashions, trends and luxuries of modern life. You Earned It will capitalise on the boom in luxury goods advertising, which is benefiting the Financial Times magazine, How to Spend It.
The Spectator has always been loved for its arts and books coverage and its relish for the good things in life. These new pages will broaden the magazine’s appeal to existing and to new readers,” Mr d’Ancona said.

It’s fascinating how our current cultural obsession with objects (as opposed to ideas, experiences or relationships) is infecting even the most conservative of journals.

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.