Spend with The Spectator
The Spectator, that crusty old beast of political magazines, is getting a make-over. And there’s one very interesting change:
D’Ancona reshuffles Spectator team:
Van der Post will edit of a new section titled You Earned It, which will chronicle and celebrate the fashions, trends and luxuries of modern life. You Earned It will capitalise on the boom in luxury goods advertising, which is benefiting the Financial Times magazine, How to Spend It.
“The Spectator has always been loved for its arts and books coverage and its relish for the good things in life. These new pages will broaden the magazine’s appeal to existing and to new readers,” Mr d’Ancona said.
It’s fascinating how our current cultural obsession with objects (as opposed to ideas, experiences or relationships) is infecting even the most conservative of journals.
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Some Good Reading About The Future of News Paid Members Public
Good stuff I’ve read recently, haven’t linked to yet, but don’t have much to add to right now: * The Nichepaper Manifesto [http://blogs.harvardbusiness.org/haque/2009/07/the_nichepaper_manifesto.html] – an articulate and well argued guide to how niche publishing might looks going forwards. * Media