My opinion? Well, so far, I’m really impressed. This really is blogging as a tool for communicating with friends and family, rather than the world as a whole. Adding media to the site, from videos to photos, is dead easy, and the default layouts are great. The idea that you can restrict certain posts to just your family or your friends is an excellent mash-up of the way that Livejournal and Flickr‘s community features work. Indeed, the general idea seems like the capabilities of Livejournal mashed with the user-friendliness and design ethos of Typepad. I’m having immense amounts of fun with it so far, because the visual nature of the site matches the way my brain works.
My main complaint so far is that there’s no ability to chose your local Amazon site for importing links to book and CD covers, as it only uses the US site. However, I’m sure that they’ll add that option in time.
I’ve got a couple of invites to the standard level, one of which has already gone to a friend, and the other of which I’ll use for a family member in the next week or so.
A very impressive start from a pre-launch service.