While I’m in a �reality check� frame of mind, this post from Strumpette is worth reading.
Excuse me, businesses don�t really want �relationships� with their customers. It’s too expensive, it’s too messy and the return is nominal at best. Not even the most prolific hooker wants a personal relationship. Our job is to anticipate needs/wants/desires and then present clients with something special. If I did my homework, I will be rewarded; if not, I will be punished. The money is on the dresser. End of transaction.
Do we really want �I’m not buying from them anymore� to be our only means of influencing businesses? Or is that more than enough for most customers?