Why should editors blog?

One of the questions exercising the rare and precious few brain cells I posess is �what’s in it for blogging editors?�. Here’s a rather handy answer:

I was reading this morning that the editor of a teenager magazine in Australia started a blog last year. And now, Dolly magazine�s editor Bronwyn McCahon relies on her blog, and not on her web site, to maintain strong ties with her community of 14-to-17-year-old readers. And as readers wanted more interactivity, she added SMS and other mobile ways to continue to grow this community. But read more�

You can do just that at the original post, Do we need multi-screen strategies?

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