on the absence of hoodies

Adam Tinworth
Adam Tinworth

Excitement! Thrills! Drama!

On my drive into work this morning, I saw a teenager being arrested for car-related nefarious activity. The coppers had him bang to rights, guv, and had handcuffed the blighter.

I was, however, deeply disappointed to note that he was wearing a tracksuit, not a hoodie. Doesn’t he read the Daily Mail? Doesn’t he know how these things are done? Still, I suppose it saves you from a David Cameron hug.

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.