Time to pay for Fast Car videos

Adam Tinworth
Adam Tinworth

New Fast Car website to pay readership for its videos:

Future Publishing is planning to re-launch its Fast Car website making user-generated content the core element.

The new site, which will launch next month following a re-launch of the magazine, will charge users 20 pence to view some of the uploaded video clips.

In turn those submitting clips will get two pence every time a paid-for clip is viewed. Other videos submitted by readers will be free to view.

Well, now, it was inevitable that somebody would try this model. It’ll be interesting to see if people will pay for the clips, though.

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.