So, Tory leader David Cameron is blogging.
Seems that he underestimated the demand a touch:
UPDATE: OK, it’s working now. And, well, it’s a bit lame. There’s something about the desperate chumminess of the �look, I’m an ordinary bloke with a family� about the videos that doesn’t ring true. If something like this had cropped up along the way, it would have been charming. Up front, it looks too calculated.
Still, nice to see a party leader doing it.