measuring readers in a multimedia world

Adam Tinworth
Adam Tinworth

The Audit Bureau of Circulation has announced a new method of aggregating print and online readership.

Jeff Jarvis sees serious flaws. I’m inclined to agree.

Technorati Tags: advertising, magazines, newspapers, publishing, readership

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.