I note, via Jackie, that Mohamed Al Fayed, owner of Harrods, has a blog.
I’m surprised that it took such a relentless self-publicist so long to get on the bandwagon. (And no, I still haven’t forgiven him for zombifying Punch).
“Community” and ”Audience” are not synonyms. If you want to turn the latter into the former, there are some key skills you need.
Three fabulous podcast episodes that are well worth your time.
The crumbling edifice of traditional media means the growth of emerging media is more important than ever.
And an audience is not a tribal fanbase.