How To Approach (Irish) Journalists
Damian Mulley has done some research on how Irish journalists would most like to be approached by PRs.
It’s pretty much applicable to journalists anywhere in the world, although I’m quite surprised not to see “in humble supplication” on the list. Certainly that’s what some of my colleagues expect.
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Some Good Reading About The Future of News Paid Members Public
Good stuff I’ve read recently, haven’t linked to yet, but don’t have much to add to right now: * The Nichepaper Manifesto [http://blogs.harvardbusiness.org/haque/2009/07/the_nichepaper_manifesto.html] – an articulate and well argued guide to how niche publishing might looks going forwards. * Media