What Is A Blog?

Adam Tinworth
Adam Tinworth

I’m fighting a losing battle.

To me, a blog is a frequently updated website, with a characteristic reverse chronological style and plenty of oppotunities for interaction. It is short for “weblog”.

In my day to day work, aiding and abetting blogging journalists, and as I read around blogs in general it’s becoming clear that, to most people, a blog is a post on such a site (case in point). Yes, each individual entry is a “blog”, and the site is called something like a “blog site”.

I’ve been at this a while. I’m verging on old skool when it comes to blogging (going on for six years now). And I’m turning into the electronic equivalent of the old geezer in the pub moaning about kids today and how they don’t understand anything. Well, I surrender. I’m no longer going to call a blog a blog. I’ve no idea what I am going to call it, mind, but I can’t fight the culture.

Inaccuracy wins. It’s the way of the future.


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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.