Alexa Comes To Firefox. At Last.

Adam Tinworth
Adam Tinworth

alexa.pngI’m never slow to criticise Alexa, a site which provides web site ranking based on a toolbar that is only available to Internet Explorer users on a PC. Why, that’s not going to distort the results at all, is it?

Fundamentally, I find the idea of people making decisions about their web sites based on the browsing habits of a small group of tech-savvy PC users just disturbing. Sure, you could argue that people who don’t understand that there’s an inherent problem with Alexa deserve everything they get. But it’s usually the people who are making the transition to the web that fall into this traffic trap and end up making poor decisions based on poor information.

Well, they’ve finally addressed one of my major criticisms by releasing an Alexa toolbar for Firefox. The long climb back to being useful starts here…

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.