Random Use of CAPITALS

Adam Tinworth
Adam Tinworth

Random linguistic psychology thought of the day*:*

Why do some people randomly capitalise technology-related words they aren’t very familiar with. Some examples include MAC for Apple’s Mac computers and, pretty frequently, BLOG, from new bloggers.

It’s common enough that there must be a root behind it somewhere.

Ha! How often do you get to type something like that?


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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.