Exciting Accounts From JournoBlogging

Adam Tinworth
Adam Tinworth

Like the hero in a 1980s cartoon series, I have learned an important lesson today. A lesson about friendship and trust…

Well, no. But then, I won’t be holding aloft my magic sword later, unless I get really, really lucky. No, I’m talking about learning that trying to blog about your working week when much of what you’ve been doing is stuff for unlaunched projects is a deep, spiritual exercise in futility. For example, there was setting up the blog we’ll be launching next month, and giving access to external designers for a project they’re doing for us. And there was the meeting with somebody from another part of the company who might be using Movable Type. And there’s those two exciting new blogs which won’t be appearing under any of our existing domains…
![Airline Business Tags](https://i2.wp.com/www.onemanandhisblog.com/content/images/2007/08/abtags.jpg?resize=244%2C109)
It’s just riveting, isn’t it? 
I can point out a few notable achievements, like helping [Disco Stu](http://www.fwi.co.uk/blogs/black-sheep-blog/2007/06/goodbye-and-farewell-1.html) get a decent tag cloud on the [Airline Business](http://www.flightglobal.com/blogs/airline-business/) blog at long last. (It says something about the airline industry that “hostile take-over” is showing up nice and prominent in there.) 
I’m sure there will be some more interesting thing to blog about soon.
Any second now.
*taps fingers*

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.