Your Blogging Voice: A Test

Adam Tinworth
Adam Tinworth

Here’s a thought. This way of describing one key element of blogging to journalists just popped into my head:

“Read the blog post. If you know the writer in person, can you hear them saying it? If not, they’re not blogging yet.”

Good? Bad? Indifferent?

One of the hardest things to do when teaching journalists to blog is to persuade them to write in their own voice, rather than the more neutral tone that’s drummed into us. This seems to me to be a good thumbnail way of approaching it.

(This post inspired by Stephanie, because I could “hear” her while reading a post of hers.)


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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.