Here’s a thought. This way of describing one key element of blogging to journalists just popped into my head:
“Read the blog post. If you know the writer in person, can you hear them saying it? If not, they’re not blogging yet.”
Good? Bad? Indifferent?
One of the hardest things to do when teaching journalists to blog is to persuade them to write in their own voice, rather than the more neutral tone that’s drummed into us. This seems to me to be a good thumbnail way of approaching it.