Breaking Bloggers Block

Adam Tinworth
Adam Tinworth

Laptop and LightThe one time I really struggle with blogging is when I’ve stopped doing it for a bit. A few weeks ago, I took a week off. And I ended up almost completely disconnecting from social media for that week. I used my computer to play games, but that was about it. I switched off from the web, from feeds, from Twitter, from the works.

Obviously, I walked back into the office to face a vast, vast pile of work – the curse of being a one man team, with no-one to delegate to. And so it took me a few days to get on top of that, and start thinking about blogging again. And then I started struggling. I have this urge that, if I haven’t posted for a while, I need to restart with something significant. That, of course, is nonsense. If you think about the idea of blog as conversation, if you haven’t talked to somebody for a while, you don’t put off meeting them for a drink, or giving them a call, just because you have nothing of huge significance to impart. No, just just give them a ring, say hello, and start discussing the first things that come into your minds.
And that’s exactly what this is. The first thing in my mind. And hopefully it’ll break my bloggers’ blog…

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.