Making Users Happy with Social Software
As part of a post looking at predictions for 2009, Ross Mayfield of enetrprise wiki provider SocialText presents some interesting figures about making social software projects successful:
Line of Business implementations not only experience growth, but greater success. According to this year’s McKinsey survey on Building the Web 2.0 Enterprise, IT-driven implementations had 60% user dissatisfaction, whereas LoB-driven had 74% satisfaction. Part of this is vendor selection, but LoB implementations have greater engagement and adoption. I believe the best approach is to partner LoB with IT, what I once called middlespace, for the benefits of top down and bottom up adoption.
However, at least one group is finding that wikis are slow to catch on internally…
