NUJ: "effing blogs"

Adam Tinworth
Adam Tinworth

One of the things I love about blogging, and digital journalism generally, is that you get a much clearer picture of who is reading your work, and how they get to your site.

For instance this was in my referrer logs in my analytics package:

Effing Blogs

So, the “/exchange/” and the “.EML” extension in there indicates that the person came from an e-mail on an Exchange server account, and that the subject line was “effing blogs”.

Lets do a quick reverse DNS lookup on shall we?

A reverse DNS lookup

Ah, yes. The NUJ’s e-mail system. Well, thanks folks. Nice to know that my union people associated with my union (self correcting in the interests of fairness), which I have been a member of for the last 15 years think that the journalistic field in which I work – blogging – is “effing blogs”.

I wonder who LindaK is, and if she enjoyed the post?


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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.