Why Free Devalues Print

Adam Tinworth
Adam Tinworth

image1120448186.jpgI’m sat on the 521 bus, making my way home, and next to me is a pile of abandoned freesheets that could conceivably constitute a fire hazard. And I can’t help wondering if they’re doing more damage than just stealing sales from paid newspapers.

Papers have always been a disposable medium – that’s part of the appeal. But the commuter freesheets are taking that concept to an extreme, creating a product that’s grabbed thoughtlessly and chucked away just as easily. That’s devaluing the work of journalists far more than any free-to-air website…


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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.