Media Vacuums Will Be Filled
Time Out‘s Big Smoke blog makes [a valid point about London blogging](http://www.timeout.com/london/big-smoke/blog/7685/Why_are_London-s_best_bloggers_from_south_of_the_river.html):> However, if we are looking at north vs south, one thing stands out: when it comes to blogging, the south wins hands down,and the south-east in particular.
> The main reason is because this corner of the capital has, frankly been ignored by the rest of the media for decades. The Tube network barely touches it, so it may as well not exist to the kind of closed-minded north/west London media type who gets a nosebleed more than a mile off the Underground system. I get as pissed off as anyone with tedious misrepresentation of south-east London in the media, and most of it’s down to sheer laziness and ignorance. The South London Press (no coverage east of Deptford) aside, local media’s a bit of a joke so it’s quite easy to tell a story that, simply, isn’t being told.
As someone who used to be [a south-east London blogger](http://www.onemanandhisblog.com/archives/london/lewisham/) (before I got distracted by this whole journalism thing), I couldn’t agree more. However, the [853 blog identifies a key reason](http://853blog.wordpress.com/2009/05/08/the-south-east-rises-again/) why this might be:
And for us still in the media, that’s something to remember. Because the new breed of publisher – the ones doing it for pure passion, at virtually no cost – will and up wounding us where we’re weakest. Because we’ve neglected parts of our audience, pandered to our own prejudices and missed opportunities.
Adam has been a blogger for over 20 years, and a journalist for more than 25. He currently works as a consultant and trainer, helping people do better, more engaged online journalism.