Publishing in the Flow

Adam Tinworth
Adam Tinworth

Nice summary of the key concept so many people from traditional media are struggling to understand from Neil Perkin:

> *Jason and Gareth talk about the flow of information over time: “ideas as unfolding stories, a stream of iterations and interactions that invite people into the process”. This makes sense in a world in which people are becoming content creators as much as they are consumers, and where content increasingly needs to be free-flowing and responsive, and services and applications need to be both scalable and portable. It’s What Russell Davies once called ‘designing for streams’. As my Mum used to say, it’s all about the journey, not the destination.*
Doesn’t sound much like a print publication does it? Right. Please stop building websites that function like print publications, then. Thanks for your co-operation. 🙂
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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.