#1pound40 - The Ubiquity of Reporting

Adam Tinworth
Adam Tinworth
We get distracted by thinking about how the technology could enhance our existing reporting methods, or in building places that our readers can talk to each other, or in grafting a little bit of social stuff on top of our traditional work, without really facing up to the massive changes in the information ecology around us.
[![Sceptical Sambrook](https://i1.wp.com/www.onemanandhisblog.com/content/images/2009/11/IMG_1536-thumb-200x150-1487.jpg?resize=200%2C150)](https://i2.wp.com/www.onemanandhisblog.com/content/images/2009/11/IMG_1536.jpg)
[Richard Sambrook](http://sambrook.typepad.com/) made the valid point that information is not the same thing as journalism, and that lead my wee brain down the thought process that we haven’t really done enough thinking about how to do good journalism on top of mass reporting. What skills can we bring to highlighting, connecting and drawing out what is important in the ever growing volumes of information being presented? And how can we spot the gaps? The stuff that is needed that isn’t appearing?
I go through cycles of thinking that we’re barely scratching the surface of this stuff, and much more thought is needed. And cycles of thinking that we have to just get and do it. But, honestly, I suspect that we have to do both. Because reporting is getting easier, with each new device that records sound and video and pictures and has one click sharing to YouTube or Flickr or…
aggregationcurationJournalismJournalistsreportingrichard sambrook

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.