Cargo Cult Blogging: Still Going Strong

Adam Tinworth
Adam Tinworth

I like Countryfile on TV, and I like Countryfile the magazine (I’m a rural chap at heart). Buy it every issue, in fact, and how many magazines can I say that about any more? But I do find their blogs page profoundly depressing. Too many blogs launched in a burst of enthusiasm, and then quickly left to subside into abeyance. And no proper index page of any of the blogs. They sorta look like blogs, but aren’t really. Cargo cult blogging.

Competitively speaking, I’m glad so many publishers are still getting the fundamentals of blogging wrong. Personally, I find it disappointing. 

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.