Afternoon Coffee Reading - 9th March 2010

[Why Blog and Comment Spam isn’t Going Away](http://www.yelvington.com/content/why-blog-and-comment-spam-isnt-going-away)

Onwards to linkorama:

- [News has become a social experience](http://gigaom.com/2010/03/01/news-has-become-a-social-experience-pew/) – The news business is still collective underestimating how important social news sharing is to its traffic - But then, too much of the news media [hasn’t got the hang of linking](http://gigaom.com/2010/03/08/the-nyt-needs-to-learn-the-value-of-the-link/), either - And this is because they still don’t [comprehend the basics of blogging](http://blogs.reuters.com/felix-salmon/2010/03/08/link-phobic-bloggers-at-the-nyt-and-wsj/) - And talking of not “getting” linking – the Royal Mail has an, um, i[nteresting policy on in-bound links](http://www.malcolmcoles.co.uk/blog/link-royal-mail/) - [Ars Technica starts the fight back against ad-blocking software](http://arstechnica.com/business/news/2010/03/why-ad-blocking-is-devastating-to-the-sites-you-love.ars) – first with technology, then with education - And Daring Fireball explains [why partial RSS feeds aren’t a useful thing to do](http://daringfireball.net/2010/03/attention_is_the_real_resource), even if they boost page views in the short term,