How do you make your annual press lunch stand out from the pack?
A Press Lunch With A Twist
You make [the journalists cook it themselves](http://www.estatesgazette.com/blogs/focus/2010/04/property-masterchef-aka-allsops-press-lunch.html).
Adam has been a blogger for over 20 years, and a journalist for more than 25. He currently works as a consultant and trainer, helping people do better, more engaged online journalism.