A View From Outside Our Bubble
People pay for a magazine or newspaper because they prefer the experience of holding the paper in their hands over that of reading it online. They pay for all of the abilities that only a physical medium provides: the ability to cut out a recipe from Martha Stewart, the ability open up a newspaper and skim a ton of content effortlessly, the ability to slip it into a bag or carry it with you on the subway without fear of bending, losing or dropping it, and even the ability to display the magazine on your coffee table or save it as a collector’s item.
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Some Good Reading About The Future of News Paid Members Public
Good stuff I’ve read recently, haven’t linked to yet, but don’t have much to add to right now: * The Nichepaper Manifesto [http://blogs.harvardbusiness.org/haque/2009/07/the_nichepaper_manifesto.html] – an articulate and well argued guide to how niche publishing might looks going forwards. * Media